Imagine what your MSP would look like in Q1 of 2025 if...

Instead of waiting around for referrals to roll in before landing a new client

You actually had a PIPELINE of ready-to-buy leads, waiting to get on the phone with your sales team and pay for your services…

Instead of losing hair, wondering how you’re going to keep getting new business in a recession

You could stay focused on providing quality IT support to your clients, knowing that your MSP wouldn’t lack new business – because fail proof systems are in place.

Instead of throwing spaghetti on the wall, trying to figure out how to market your MSP

You could leave your lead generation efforts to experts in MSP marketing, who know just what’s needed to get you the most bang for your buck, time and time again!

For most MSPs, sadly, this isn't the case.

Mediocre, result-deprived marketing has been the order of the day for over 75% of the MSP market

For practically every MSP owner that has reached out to us for help, there’s a dark story of the hell-hole that marketing and lead-generation have been for them:

From having to wait 2 - 4 months before the next sale, because their entire marketing was 100% based on referrals.

To signing multi-year contract deals with marketing agencies that promised them the moon, with nothing to show for it.

To burning north of $6000 in ad spend, only to be hit in the face with absolute BS - no quality leads (well, except you count the grandma that needed her Windows updated).

To watching under qualified MSPs in their local region get all the viable clients because they had good marketing. Sadly if an “MSP” can complete reactive service tickets, clients don’t usually know if they’re terrible on the backend.

The list of these horror tales goes on and on!

So, yes – we get it. But…

When done right, killer marketing can leave you with an outsized market share, no matter the economy!

Which (if we’re being honest) is the real reason why you’re on this page.

We’re taking the liberty to assume that if you got access to this, you’re not some random MSP owner looking to do the barest minimum…

You want results, despite the headlines and wave of fear all around the world.

And the best part is – it is possible!

Tough times build tough businesses.

There’s no greater opportunity to leave your competition behind, and get all the customers you could ethically get, than right now.

Because, while you’re doing well – you wouldn’t be here if you really believed you’ve maxed out the opportunities in your market, yes?

Your best bet is to do the exact opposite of what MSPs in your space are doing right now.

They’re cutting back on their marketing efforts, and trying not to ruffle any feathers. That leaves a huge gap for you to literally dominate your city – with failproof marketing strategies!

Do you see how this could all pan out in favor of your MSP?

You see it? Perfect!

Now, before we go any further – who are we, and what gives us the right to tell you how to market your MSP?!

Hear from 80+ companies already growing

5.0 stars out of 34 reviews

Who are we and how did we get here?

We’re a group of MSP marketing and lead generation experts that set out to make successful marketing possible for MSPs.

Our founder (Louis) is a former MSP regional sales and marketing manager at a multinational MSP. He’s been flown across the world to train governments. He’s been able to crack the code on MSP marketing that produces results!

In a niche like yours, it’s crucial to leverage industry experience. At MSP Launchpad, we deeply understand what your dream clients want – and focus 100% on that.

Over the years, we’ve offered our marketing solutions in bits and pieces

We started out by offering only conversion-focused websites, then Google ads, then SEO…

Up until this point, all of our clients have had to get one, two, or all three of our services, and this is how they’ve gotten all their results.

But then, it hit us…

What if we could pull proven MSP marketing elements into one sure-fire lead generation ARSENAL for MSPs?

We’re talking, about

SEO to land you on the first page of Google organically

Google ads to attract and convert leads like clockwork

Professional photo shoot for you and your team

Full branding kit to make you stand out in your market

Every other thing you need to pull your target audience in and close them

And that’s exactly what we’ve done!

Before now, these were your options:

Hire marketing experts and form your very own team in-house.

This means you'd get in-house web developers and designers, ad campaign managers, copywriters, lead generation strategists, graphic designers, branding experts, and don’t forget a project manager to coordinate the team!

This would easily cost you multiple 6 figures every single year

You’d have to train them in the MSP space because you’re guaranteed to get zero results without that deep understanding of your industry.

This will add multiple layers of complexity to your overall operation, I mean, you’re an IT provider, not a marketing agency!

Outsource your lead generation to a marketing agency with a track record of generating tons of leads for every other industry but yours

Get ready to become one more experiment in their books. They're generalists at best, not specialists in MSP marketing. The learning curve is huge!

You’d wind up needing multiple agencies for the different services because it takes a team that has been there, and done that to provide it all! Generalists would most likely outsource your work on Fiverr, getting you “meh” results (at best).

End up spread thin, not knowing who’s responsible for what – or who to hold accountable if there are no results.

Get sub-par, epileptic reports on what’s actually going on with your marketing, because a gazillion other industries need their attention too!

You could take a good look at this all-in-one solution that our team of MSP marketing specialists has put together for businesses just like yours! It’s been years in the making, and by far our most aggressive system yet…

It's about time

Introducing the MSP Growth Accelerator Program (MSP-GAP)

The only MSP lead generation system you need to get new, eager leads for your MSP consistently, without doing all the work yourself!

We've created a one-stop, no-stones-unturned lead generation machine for MSPs like yours who are ready to grow rapidly. It’s been years in the making, and by far our most aggressive system yet…

The only done-for-you MSP lead generation system you need to get qualified leads for your MSP consistently, or you don't pay!

That’s the promise, and it’s pretty straightforward.

You have clients to fulfill in order to maintain a healthy reputation in the market, the goal of MSP-GAP is to let you focus your energy on that, while you get a steady stream of qualified leads.

While you’re de-loading businesses of their IT burdens, we’re offering to de-load you of your marketing headaches, confusion, and the gut-wrenching feeling of being stuck!

So what exactly do you get with the
MSP Growth Accelerator Program?

This is for MSPs who understand that every once in a while, there's a magical opportunity, by a marketing agency that is just as focused and rebellious as you are.

Here’s what you get in greater detail…

1

Custom website design with unique, highly converting copy

Our websites are designed with the sole purpose of converting your visitors into hot leads for your MSP. In essence, we make your ideal clients reach out immediately, keeping you light years ahead of the competition! With us, you get a custom-designed HTML website with modern tools and heat mapping installed (to see how people respond to the design and messaging on your site).

You get your very own conversion machine (with an aesthetic design and fresh compelling copy aligned with your brand). Officially leave the camp of MSPs getting zero results from their websites!

You get access to your own back-end, which you can use to update content, upload blog posts, and more.

WordPress-based websites cannot compare to the design, stability, security, and ease of use of the technology we use.

All content will be in alignment with Google's recent algorithmic updates. When Google adapts its ranking strategy, we immediately pivot!

2

First-page ranking SEO (with a solid local SEO strategy)

Our best-in-class SEO consists of a concentrated effort to rank your website on the first page of Google (and other search engines) on multiple keywords - keywords that are proven to draw in new customers. Successful execution of an SEO strategy is built upon.

A solid competitor analysis and keyword strategy.

Consistent content creation and distribution across a variety of platforms: videos, brochures, PDF articles, blogs, and landing pages - which attract our target market.

The creation of backlinks from (niche-related) websites with high authority.

Online platform participation: perfectly fill in and optimize all Google, Bing and Apple platforms, business indexes, content websites, social media, etc.

Technical website optimization: loading speed, meta descriptions, internal linking, SEO widgets and more.

Generally, we give you the online appearance of a company that has a 20-man team of marketing rockstars behind their sails.

3

Top-tier Google Ads

Using Google ads, we can help you skip the line and start getting ready-to-buy leads for your MSP, even if you got zero results in previous campaigns. We carry out comprehensive performance management of all your Google Ads search campaigns, including mobile campaigns (click-to-call), search network campaigns, and retargeting. Google Ads management includes, but is not limited to:

Keyword management, negative keyword lists.

Competitive analysis.

Custom scripts and plugins.

Call tracking analytics.

Custom audiences.

Heatmaps.

Creative ad copy.

Bid and budget management.

3+ custom landing pages + ongoing optimization.

Dynamic remarketing.

A/B testing.

Hyper targetred retargeting and much more...

4

Branding consultation and target market fit

Business is a competitive game. Marketing is no exception. To make sure you're playing the game on a whole nother level, we do something no other MSP marketing agency does... Weget together with your leadership team to define and/or crystalize your brand identity and target market fit.

By identifying your perfect-fit clients, we're able to not only address the core needs of your ideal clients, but we're also able to provide executive-level marketing guidance for your future on and offline campaigns and marketing efforts. It also allows you to build the correct Irresistible Offer, teach you what kind of content would be especially effective in your Google Reviews, and more.

This is the foundation from which the rest of your campaign stems and is a step that cannot be missed.

5

Set up social media accounts with branded materials; brochures, and more

While organic social media is not an effective driver of traffic when outsourced, it is still important for all of your company's social media platforms to look professional. This gives your company a level of credibility and helps you build trust with potential customers. We take care of that so that you don’t have to.

6

Irresistible Offer Creation

Whether you like it or not, the best deal in the market attracts the most deals. This is true for car mechanics, headphones, B2B cleaning services, and... MSPs!

That being said, offering the right (and the most) value, does NOT mean you have to be the cheapest. Often, the reverse is true - as higher rates allow MSPs, and therefore their customers, to thrive.

Collaborate with us to create an offer so strong, that whenever a prospect sees it, they feel like they have no choice but to reach out to you. A truly phenomenal offer is the difference between getting 0 leads, or a consistent lead flow.

7

Corporate photoshoot

If your business is eligible to have a photoshoot done, we will take care of this. Why? It turns your Google Business Profile and your website into literal lead magnets. This is because prospects want to connect with real people, not some stock imagery of men in suits shaking hands. Even if your office isn't the most impressive out there, you can always do a ''founder & team'' shoot at a different location.

8

Google reviews hunt

In the MSP space, reviews are (almost) everything! Prospects will ALWAYS want to see how your MSP has treated other businesses in the area, before making such a big leap to trust you with their private data, business – basically their lives. In the MSP-GAP, we’ve also systemized this, helping you get much more reviews than you previously got, both on your Google My Business page and on your website.

9

Tracking analytics portal

Tired of limited visibility into your metrics when collaborating with a marketing agency? With us, you get full-time access to a completely independent analytics portal. Just remember that all metrics are vanity; in the end, it is about whether or not lead-flow increases over time. Trust us and relax.

10

Email sequences & nurturing

Downloading a file from your website will trigger a series of emails designed to nurture your relationship with the customer. The email series will provide valuable information about how to use the file they downloaded, as well as introduce them to other products and services that might be of interest. By building a nurturing relationship with your customers, you create loyalty and increase the chances of continued business. We handle all of this for you as well…

11

Text messages follow-up & chatbot

Emails are great. But you know what really grabs attention? Text messages. A text message is impossible to miss. It's like a personal invitation to check what you've got waiting for you. That's what we’d help your organization do - send text reminders and check in on your prospects through friendly, sociable text follow-ups.

12

Dedicated customer success manager

We only hire customer success managers who really clearly state that they aren't actually on OUR side, they are on YOUR side. You can be assured that you have your very own personal champion with us all day long, making sure your campaigns are successful and leads are pouring in, or she'll give it to us.

13

Logo redesign (if required)

As MSPs grow, one concern they have is the fact that the logo they’ve been using since the dotcom era no longer suits what they’ve evolved into. If you need to change up your logo and start out with a fresh brand image and voice, we have got you covered.

14

Welcome box management

Most MSPs are focused on the lead's experience pre-sale, not many put much thought into the customer's experience post-sale. We help you keep the momentum going by providing your clients with an amazing post-sale experience, making it more likely that they’d stick with you longer (provided your services are as promised, which we expect).

15

Referral hunt

While we help you convert cold leads into eager-to-buy prospects, we don’t stop there. There’s still potential for referrals, but it wouldn’t happen by asking your clients to refer you every couple of months. We’d help you systemize that, making it a process that you can follow to get referrals from your most loyal customers.

16

Google Business profile setup

You probably have no idea the gold mine that GMB can be for your business. If you run a random search for a service-based business in your area, guess what would be right on top of that page… We want to make sure your GMB profile is always optimized and up-to-date. We'll continuously feed it content so you can attract more customers. Plus, we'll help you increase your online visibility so you can get ahead of your competitors.

By this point, it’s easy to understand why we’ve called the MSP Growth Accelerator Program the ONLY (guaranteed) system your MSP needs to generate qualified leads…

The best possible cost
of getting this done individually:

The MSP-GAP comes in two tiers; Elite and Ultimate.

Here’s what you get in the different tiers, with the actual costs of each individual service (though we don't offer them as stand-alones any more).

Note: The figures BELOW are the standard rates for these services (which are already heavily discounted – because of our service-first approach).

INDIVIDUAL SERVICE
MSP - GAP
Elite
MSP - GAP
Ultimate
Website Maxxed Out (One-time fee)
$18,499
$26,499
MSP - specific Email Sequence & Nurturing
$329
$629
Google My Business Set up & Management
(up to 3 locations)
$500
(up to 6 locations)
$1,000
Set Up Socials (one-time fee)
$600
$600
SEO and Google Ads
(up to 3 campaigns)
$4,950
(up to 6 campaigns)
$7,950
Remarketing (budget excluded)
$299
$299
Photoshoot (one-time fee)
$1,500
$1,500
Branded Materials / Proposal Updates (one-time fee)
$500
$500
Welcome Box Management
One-time fee $500,
ongoing $100
One-time fee $500,
ongoing $100
Tracking + lead-gen portal
$70
$70
Referral Hunt (one-time fee)
$5,000
$5,000
Google Reviews Hunt (one-time fee)
$1000
$1000
Client Testimonial Formula (one-time fee)
$450
$450
Dedicated Project Manager
$450
$1,250
Chatbot and Text messages Follow-up
$30
$30
Additional custom working hours (to be allocated wherever you choose)
5 hours
($179 per hr)
$895
25 hours ($179/hr)
$4,475
Target Market Fit & Branding Consultation
$3,200
$5,200
Irresistible Offer Creation
$2,000
$3,200
Total value
one time fee:
Monthly:
$40,772
$33,478
$7,294
$60,052
$44,878
$15,174
See the breakdown below for Today's Price...
?
?

We're introducing a "get leads or you don't pay" structure with our Elite package this end-of-year...

This is a brand new promise we're making and it's been a long time coming. Instead of doing what every MSP marketing agency ever is doing, putting you on a monthly retainer whether or not results are visible, we're committing ourselves to a crazy guarantee.

For the Elite package specifically, we've broken things down into two phases.

Phase 1: Construct your assets (website, SEO, Ads, Irresistible Offer, Google reviews, etc.) Runs for the first two months.

Phase 2: Refinement and scaling. Kicks off in month (3) three.

From phase 2, provided you've hit the set metrics, if you don't get leads, you don't pay!

What’s the flow of the
MSP-GAP?

As you can imagine, the plan isn’t to overwhelm you with all 16 unique services all at once. Here’s how things would stack on top of each other to help your MSP grow to new amazing heights…

1

You get on a call with our founder, Louis – for us to be absolutely sure that your MSP is a perfect fit for the program

2

On the next call, we will do a market analysis of your location. Here, we confirm if there's enough demand to push towards you

3

You get the agreement and confirm that we're 100% aligned. As soon as you sign up, you get access to our intuitive onboarding tool

4

After completing the seamless onboarding, we start production on the agreed-upon date (You qualify for extra Google Ads credit here)

5

Within week 1, we build a high-level strategy for your online lead generation. From website URL structure to SEO keyword strategy to Google Ads offers

Also within this week, we start connecting you to a local photographer for your photoshoot (if applicable) 📸

6

By the end of week 1, you get on a call with your customer success manager to approve the overall strategy

7

Within the 3 weeks that your marketing machine of a website is in production, we get to work on other areas.

We already start working on your SEO at full speed🚀; optimizing your Google Business Profile, creating backlinks, etc

8

By the end of the month, you get your brand new website (complete with 40 - 50 pages of compelling and engaging content)🎉

After that, you get a colossal 2-week period to request any changes you want using an intuitive website feedback tool (changes are made at no extra cost to you, ofcourse)

9

By the 6th week, your website will be live, and ready to rock🔥Complete with SEO going and Google Ads getting set to launch

You also receive your bonuses at this point (Ts & Cs apply)!

MSP-GAP Premium: $750 in Google Ads credit / LeadInfo for six months (free)

MSP-GAP Elite: $1,000 in Google Ads credit

Think about it…

If MSPs could get these results with 1, 2, or 3 of our services – imagine with the complete 16-component program would achieve…

Matt Canavan
Managing Partner at InfoTank

MSP Launchpad got us 3 sales (not just leads) with Google Ads within a few months of the new website going live, while all other marketing agencies never delivered.

Why exactly should you act now?

We can't guarantee that you'd meet this offer tomorrow (and our slots typically fill up quickly)...

Why limited-time offer?

It’s not sustainable for us to make this offer available longer than 16 days (margins are crying out for help).

We plan to work with forward-thinking MSPs that are just as passionate about growth as we are.

We only work with 1 - 2 MSPs per city, once your city is filled up, there’s literally nothing we can do to help.

So what happens after the sale is over?

We won't be able to revert the rates, to stay true to all other MSPs that would be ready when you are.

We advise you take the today's offer, while it's available.

What are our big guarantees?

When you get the Elite GAP package, we have a "no-lead-money-back" guarantee once you've hit the metrics we set together. This means, if you don't get leads in one month (after hitting metrics), you don't pay for the next!

Plus, the website and entire setup are yours after the first 6 months of working with us! We set you up for success, not to be stuck with us.

MSP-GAP GUARANTEE STACK

You own the website and the entire setup in 6 months (for both the Elite and the Ultimate.

For the Elite package, once you hit the metrics, either you get a qualified lead or you don't pay.

The Elite money-back guarantee kicks off in Phase 2 of our collaboration after the 2nd month).

While you’re still here, let’s answer some more questions you may have...

1

How will the photo shoot be done?

We work with a network of professional photographers around the world. No matter where your MSP is, we’d link you up with a team that would come in to take all your professional photos.

2

How long before the website goes live?

Your website goes live (along with Google Ads) once Phase 1 is coming to an end (the 2nd month).

3

How long before my first lead?

As long as you hit the metrics on time (preferably within phase 1 - the first 2 months), you can expect to start getting leads weeks into phase 2. That's what we've observed with our best clients.

4

What's all this Phase 1 and 2 all about?

For the Elite

Phase 1: is the period within which we construct your assets (incredibly powerful website, SEO, Ads, Irresistible Offer, Google reviews, etc.). This applies to the first 2 months of our collaboration and the price is $8600 per month (for a total of 2 months).

Phase 2: Is for refinement and scaling, we build on the foundation we created in phase 1 and ensure you get qualified leads sustainably. In this phase, the lead guarantee kicks in.

For the Ultimate
Phase 1 is the first 2.5 months and phase 2 is the rest of our collaboration together. We essentially become your in-house marketing team, hence this package is different (lead guarantee doesn't apply here).